How to create a congress with real impact
Organising a congress is more than bringing together professionals and speakers. A truly impactful congress leaves a lasting impression, inspires participants and encourages valuable interaction. But how do you make sure your event is not only well-organised, but also truly effective? At Runmate, we believe impact starts with a thoughtful approach – before, during and after the event.
Written by
Jan Van den Broeck, Head of Runmate
Here are 11 essential tips to turn your congress into a meaningful experience.
Before the congress: lay a strong foundation
1. Define clear objectives
What do you want to achieve with your congress? Inspire, share knowledge, boost networking? Set clear and measurable goals, so every decision contributes to a successful outcome.
2. Choose strong speakers and content
The power of a congress lies in its content. Select speakers with inspiring stories who do more than just present – they spark interaction and discussion. Use varied formats like keynotes, panels and interviews to keep the programme dynamic.
3. Encourage interaction before the event
Engagement starts well before the congress day. Use social media, polls and online discussion groups to activate your community and involve attendees in the event’s themes.
4. Offer personalisation
No two participants are the same, so let them tailor their own experience. Use personalised tracks, optional workshops and AI-powered suggestions to create a unique and relevant programme for each attendee.
During the congress: focus on interaction and experience
5. Use dynamic formats
Static hour-long lectures are outdated. Opt for engaging formats like panel discussions, Q&As, live demos, hands-on workshops and inspiring break-out sessions. This keeps attention high and encourages participation.
6. Create networking opportunities
Networking is one of the top reasons people attend congresses. Make it easy and natural with speed networking, round tables, themed meetups or informal lounges where connections form organically.
7. Make smart use of technology
Technology can amplify your event’s impact. Use mobile apps for live polls and interactive sessions, provide hybrid options for remote attendees, and explore VR/AR to make complex ideas tangible.
8. Integrate sustainability and social impact
A congress with real impact also thinks about its footprint. Avoid unnecessary printing, go digital, work with local suppliers and consider donating part of your proceeds to a good cause. You’ll make an impact on both your audience and society.
After the congress: extend the impact
9. Follow up and share knowledge
The event may be over, but its impact shouldn’t be. Share summaries, videos and key takeaways via email, social media or a dedicated online platform.
10. Build a community for long-term effect
Keep the energy going by building an online community. This could be a LinkedIn group, Slack channel or a custom platform where participants continue to exchange ideas and experiences.
11. Measure the impact
A successful congress is one you can measure. Gather feedback through surveys, analyse data on participation and engagement, and conduct interviews with attendees. Use what you learn to improve your next event.
A congress with lasting value and impact
An impactful congress requires strategy, interaction and innovation. At Runmate, we’re here to help you deliver not just a flawless event, but one that truly makes a difference.
Ready to organise a congress that leaves a mark? Get in touch and discover what Runmate can do for you.
