Velo-city 2024 — Cycling culture in motion
Client: City of Ghent & European Cyclists’ Federation
Location: Ghent, Belgium
Date: 18 – 22 June 2024
Challenge: A global platform for sustainable mobility
Velo-city is the leading international conference on sustainable mobility and cycling culture. Each year, it brings together experts, policymakers, and cycling advocates from across the globe to explore innovative mobility solutions. The 2024 edition in Ghent focused on the shift of the bicycle from a sporty means of transport to an essential and inclusive sustainable mode of mobility.
With over 1,700 participants from more than 60 countries, a large-scale expo, interactive workshops, and inspiring keynotes, this four-day congress demanded flawless execution. Runmate was brought in as the Professional Congress Organiser (PCO) to manage logistics, production, and the full attendee experience.
From strategy to impact
At Runmate, we believe in running conferences with impact. For Velo-city 2024, we worked closely with the City of Ghent, De Fietsambassade, and the European Cyclists’ Federation to create an event that was not only informative but also immersive and community-driven.
1. Event organisation and planning
- Development of a detailed event plan and timeline
- Coordination with policymakers, mobility experts and international partners
- Management of keynote speakers and panel discussions
2. Venue and logistics management
- Setup of ‘t Kuipke and Floraliën Ghent as conference venues.
- Flow and access management for 1,700+ visitors
- Coordination of technical and audiovisual production
3. Inspiring keynotes and workshops
- Presentations from global experts on the future of urban mobility
- Hands-on workshops on cycling infrastructure, sustainable city planning, and policy
- Panel talks with political leaders and mobility companies
4. Community Bike Ride & Expo
- Organisation of a city-wide bike ride with over 3,000 participants
- Curation of a public-facing expo in Ghent’s historic centre, showcasing new technologies and sustainable mobility solutions
5. Networking event for policymakers and experts
- Exclusive networking evening hosted by Runmate for international decision-makers and business leaders
- Discussions on future collaboration and bike-friendly initiatives
A successful and impactful conference
Thanks to close collaboration with local and international partners and Runmate’s meticulous planning, Velo-city 2024 became a global success:
- 1,700+ international attendees
- 400+ speakers and experts
- 100+ mobility exhibitors
- 19 technical cycling tours throughout Ghent
- 3,000+ cyclists in the Community Bike Ride
- Strong media coverage and enthusiastic public response
Runmate as PCO for sustainable conferences
With Velo-city 2024, Runmate proved once again that we deliver events that drive impact. This congress was not only a showcase for the latest in sustainable mobility innovation, but also a powerful platform for change and collaboration.
Looking to organise a conference that truly makes a difference? Contact Runmate and discover how we can elevate your event.